Highland Park is committed to
protecting your privacy and
developing technology that gives
you the most powerful and safe
online experience. This
Statement of Privacy applies to
the Highland Park Web site and
governs data collection and
usage. By using the Highland
Park website, you consent to the
data practices described in this
statement.
Collection of your Personal
Information
Highland Park collects
personally identifiable
information, such as your e-mail
address, name, home or work
address or telephone number.
Highland Park also collects
anonymous demographic
information, which is not unique
to you, such as your ZIP code,
age, gender, preferences,
interests and favorites.
There is also information about
your computer hardware and
software that is automatically
collected by Highland Park. This
information can include: your IP
address, browser type, domain
names, access times and
referring Web site addresses.
This information is used by
Highland Park for the operation
of the service, to maintain
quality of the service, and to
provide general statistics
regarding use of the Highland
Park Web site.
Please keep in mind that if you
directly disclose personally
identifiable information or
personally sensitive data
through Highland Park public
message boards, this information
may be collected and used by
others. Note: Highland Park does
not read any of your private
online communications.
Highland Park encourages you to
review the privacy statements of
Web sites you choose to link to
from Highland Park so that you
can understand how those Web
sites collect, use and share
your information. Highland Park
is not responsible for the
privacy statements or other
content on Web sites outside of
the Highland Park and Highland
Park family of Web sites.
Use of
your Personal Information
Highland Park collects and uses
your personal information to
operate the Highland Park Web
site and deliver the services
you have requested. Highland
Park also uses your personally
identifiable information to
inform you of other products or
services available from Highland
Park and its affiliates.
Highland Park may also contact
you via surveys to conduct
research about your opinion of
current services or of potential
new services that may be
offered.
Highland Park does not sell,
rent or lease its customer lists
to third parties. Highland Park
may, from time to time, contact
you on behalf of external
business partners about a
particular offering that may be
of interest to you. In those
cases, your unique personally
identifiable information
(e-mail, name, address,
telephone number) is not
transferred to the third party.
In addition, Highland Park may
share data with trusted partners
to help us perform statistical
analysis, send you email or
postal mail, provide customer
support, or arrange for
deliveries. All such third
parties are prohibited from
using your personal information
except to provide these services
to Highland Park, and they are
required to maintain the
confidentiality of your
information.
Highland Park does not use or
disclose sensitive personal
information, such as race,
religion, or political
affiliations, without your
explicit consent.
Highland Park keeps track of the
Web sites and pages our
customers visit within Highland
Park, in order to determine what
Highland Park services are the
most popular. This data is used
to deliver customized content
and advertising within Highland
Park to customers whose behavior
indicates that they are
interested in a particular
subject area.
Highland Park Web sites will
disclose your personal
information, without notice,
only if required to do so by law
or in the good faith belief that
such action is necessary to: (a)
conform to the edicts of the law
or comply with legal process
served on Highland Park or the
site; (b) protect and defend the
rights or property of Highland
Park; and, (c) act under exigent
circumstances to protect the
personal safety of users of
Highland Park, or the public.
Use of
Cookies
The Highland Park Web site use
"cookies" to help you
personalize your online
experience. A cookie is a text
file that is placed on your hard
disk by a Web page server.
Cookies cannot be used to run
programs or deliver viruses to
your computer. Cookies are
uniquely assigned to you, and
can only be read by a web server
in the domain that issued the
cookie to you.
One of the primary purposes of
cookies is to provide a
convenience feature to save you
time. The purpose of a cookie is
to tell the Web server that you
have returned to a specific
page. For example, if you
personalize Highland Park's
pages, or register with Highland
Park site or services, a cookie
helps Highland Park to recall
your specific information on
subsequent visits. This
simplifies the process of
recording your personal
information, such as billing
addresses, shipping addresses,
and so on. When you return to
the same Highland Park Web site,
the information you previously
provided can be retrieved, so
you can easily use the Highland
Park features that you
customized.
You have the ability to accept
or decline cookies. Most Web
browsers automatically accept
cookies, but you can usually
modify your browser setting to
decline cookies if you prefer.
If you choose to decline
cookies, you may not be able to
fully experience the interactive
features of the Highland Park
services or Web sites you visit.
Security
of your Personal Information
Highland Park secures your
personal information from
unauthorized access, use or
disclosure. Highland Park
secures the personally
identifiable information you
provide on computer servers in a
controlled, secure environment,
protected from unauthorized
access, use or disclosure. When
personal information (such as a
credit card number) is
transmitted to other Web sites,
it is protected through the use
of encryption, such as the
Secure Socket Layer (SSL)
protocol.
Changes
to this Statement
Highland Park will occasionally
update this Statement of Privacy
to reflect company and customer
feedback. Highland Park
encourages you to periodically
review this Statement to be
informed of how Highland Park is
protecting your information.
Contact
Information
Highland Park welcomes your
comments regarding this
Statement of Privacy. If you
believe that Highland Park has
not adhered to this Statement,
please contact Highland Park at
jmerrill@gomerrill.com. We
will use commercially reasonable
efforts to promptly determine
and remedy the problem. |
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